Open Door

The Cost of Free Leads

One of the most commonly asked questions we receive from prospective agents is, “Do you offer free leads?” The reality is Berwick Insurance subscribes to the age-old philosophy of “Give a man a fish, he eats for a day. Teach him to fish, he eats for a lifetime!”

We understand leads are critical to agent success and without a consistent flow of new business it can be frustrating and difficult to build momentum. That’s why we have extensive programs, turn-key marketing pieces, unique out-of-the-box ideas that are easy to implement and A LOT of training options to teach our agents how to make their own phone ring!

Everyone wants the easy button when it comes to leads. So there are organizations that will say they provide “free leads.” This is one of the most common recruitment ploys in this industry. Let’s get real! There is no such thing as a free lunch or a free lead!

Let’s take a look at how much a “free lead” actually costs you.

There are numerous ways organizations recoup the cost of free leads:

Where do “free leads” come from?

All of the information we have shared above has come from agents who have had a bad experience with the “free lead ploy!” At Berwick Insurance, we don’t have to use free leads as a recruitment strategy! We take the time to TEACH you how to create a leads pipeline that will sustain you and help you grow your business. Is it the easy button? Honestly, no! It’s been said the only place success comes before work is the dictionary!

You don’t want to wait for someone to give you leads. Learn how to generate your own leads with Berwick Insurance Group!

Create the kind of success YOU want! It’s easier and cheaper than you think!